Sam Altman’s Worldcoin Launches its First Pop-up Store in Seoul’s Yeouido

The blockchain and artificial intelligence (AI) startup ChainPartners is hosting the first domestic pop-up store for Worldcoin, created by Sam Altman, the founder of ChatGPT and CEO of OpenAI, at the Seoul Fintech Lab located in Yeouido O2 Tower until February 2. This event, following Sam Altman’s recent visit to Korea, showcases his blockchain project, Worldcoin, to the public. The pop-up store provides an opportunity for users to experience Worldcoin’s core technology, the iris recognition device ‘Orb,’ and its associated applications. Currently, the Orb is installed in the Mapo Front One LoungeX and is planned to be expanded to Yeouido and Pangyo in the future.

Worldcoin is a project aimed at addressing the potential loss of human jobs due to the advancement of AI. It differentiates between humans and AI through iris recognition and offers a basic income using blockchain technology. Users around the world can authenticate their iris with the Orb, receiving a unique identification code and Worldcoin as a reward. Orbs are already installed in major cities worldwide, including New York, Miami, San Francisco, Tokyo, London, and Berlin, with over three million people registered.

Pyo Chul-min, the CEO of ChainPartners, stated, “While ChatGPT enhances human productivity through AI, Worldcoin aims to provide a basic income to humans who may lose their jobs due to AI, representing both a contrast and a close connection.” Last March, ChainPartners launched ‘WorksAI,’ making ChatGPT easily accessible in Korean. They have also introduced the latest models from OpenAI, including GPT-4, GPT-4 32K, and GPT-4 Turbo, for the first time in Korea. Additionally, they have applied OpenAI’s latest Assistant API, a state-of-the-art secretarial application interface, exclusively in their AI assistant services in Korea.

The hosting of the Worldcoin pop-up store is seen as another step in strengthening ChainPartners’ collaboration with OpenAI, leveraging their understanding of the Web3 and AI markets.


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