Upbit’s automated crypto investment service, “Crypto Saving”, has exceeded ₩200 billion in cumulative investments as of July 15—just 11 months after its launch. The first ₩600 billion was accumulated in the first five months, followed by a sharp rise of ₩140 billion over the next six months.
The service allows users to choose their preferred digital asset and schedule recurring purchases—daily, weekly, or monthly. Minimum investment starts at ₩10,000, with a single transaction capped at ₩1 million and a maximum of ₩3 million per asset. The structure is designed to promote responsible investing and avoid excessive speculation.
Currently, the platform has attracted nearly 140,000 users, indicating growing interest in long-term crypto investing through cost-averaging strategies. Upbit noted that this trend could signal the beginning of Korea’s entry into the “10 million crypto investor” era.
Key reasons for the service’s popularity include its accessibility to small-scale investors, reduced volatility exposure through systematic purchases, and the ability to diversify across a range of tokens—including not only Bitcoin and Ethereum, but also Solana and Sui.
The strategy lowers entry barriers and improves the long-term profitability potential for retail users. Even amid high market volatility, consistent investing can help stabilize average acquisition costs.
Overall, Upbit’s “Crypto Saving” stands as a user-friendly model of long-term crypto investment for the broader public. With growing participation and rising deposits, it reflects the emergence of dollar-cost averaging as a mainstream approach in the Korean digital asset market. Still, service scalability and potential overheating risks remain key areas to monitor.
