The aggregation of cardiovascular data is one of the grey areas that medical professionals, insurers, and incentivized information aggregators struggle to cope with. This hindrance exists largely due to the complexities associated with collection of relevant data sets that assist medical and insurance professionals in diagnosing cardiovascular ailments, from clinical or insurance standpoints. For example, insurers and doctors tracking the lifestyle of users through wearable devices can be easily misguided; a user can attach his or her fitness tracker to a dog, fake the number of calories burnt in a day, and avoid the treadmill altogether.thought this classifies as ignorance, the health of an individual is compromised at the expense of insurance companies, which lose significant financial resources when offering discounted policy premiums to customers by observing their fitness records. This lack of transparency led to the amalgamation of medical sciences and blockchain, forged by the competence of Cardiocoin, a company offering a preventive healthcare program that supersedes the aforementioned hindrances.
“ 90 percent of all heart diseases can be averted through preventive care, and that is primarily what we specialize in at Cardiocoin.” Begins Daniel Park, founder and CEO of Cardiocoin. “We utilize blockchain technology to offer verification of data, ensuring that it is reliable and therefore valuable to date aggregators and demanders such as healthcare and insurance providers.” The company’s blockchain platform is designed to improve the health and lifestyle of individuals through diet and exercise. One of the noteworthy mentions of Cardiocoin’s portfolio is the exer-miner, a fitness tracking device that can be installed on to a treadmill, through which, users would not be able to cheat on their exercise routine. With the development of the exer-miner, the company aims to collaborate with fitness centers that constitute to a staggering 190 million people exercising globally, through their fitness equipment.
The Cardiocoin blockchain platform serves as the mission link for data aggregators and demanders such as insurers, dietary distributors, employers, and incentivized advertisers. Once the aggregated data is validated through Cardiocoin’s fitness peripherals, the platform rewards users with tokens the could be redeemed for money at a cryptocurrency exchange. The company ensures that the value of token is stabilized through its business model; faster circulation increases the value of tokens, balancing between the supply and demand at exchanges. Cardiocoin also aspires to collaborate with third-party manufactures that develop diverse fitness trackers such as wearable devices, smart jump ropes, smart shoes and similar fitness equipment by opening up its platform to various channels for data collection. “Once we gather enough data using our platform, we can develop wearables natively to track user’ fitness routines, helping them transition into a healthy lifestyle,” adds Park. These advancements empower employers to provide effective healthcare plans to their workforce, enabling a proactive change in their lifestyle while ensuring that employees adhere to there privies consistently. Such an approach fortifies an organization’s investment in employee healthcare programs by allowing organizations to monitor the fitness regimes of their workforce in an effective manner. Similarly, insurers and advertisers are benefitted though the Cardiocoin blockchain platform, whereby, valuable and accurate fitness data of the users is shared with organizations that offer dietary supplements and healthcare plans.
The company is currently conducing beta tests with fitness centers across the Korea region, having cemented its ground from its early days of inception. “our evolution in the cardio healthcare sector draws it roots from a Silicon Valley venture capital firm, The Vault. We have come a long way in the preventive healthcare benefits to our industry peers,” concludes Park.