The Digital Asset eXchange Alliance (DAXA), a coalition of South Korea’s major cryptocurrency exchanges, has launched a comprehensive campaign to protect investors from increasingly sophisticated crypto-related scams. As part of its efforts, DAXA has printed and distributed 10,000 educational leaflets to raise awareness across all age groups.
The leaflet outlines key types of scams that have been on the rise, including:
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Illegal investment “leading” chat rooms
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Impersonation of financial institutions and exchanges
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High-return promises using locked-up coins (block deals)
Each section includes practical prevention tips written in a visually intuitive format to enhance understanding, particularly for vulnerable demographics.
Distribution channels include:
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Offline customer centers of DAXA member exchanges
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343 senior welfare centers nationwide
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405 major bank branches
This wide-scale outreach is designed to provide information access not only to tech-savvy users but also to senior citizens and first-time investors, helping to reduce information inequality in digital finance.
Alongside the leaflet campaign, DAXA has been actively conducting on-site educational sessions. On May 15, it hosted a prevention workshop at Mapo Senior Welfare Center, where around 60 elderly participants attended training focused on real-life scam scenarios. The session received strong positive feedback.
In addition, DAXA has previously collaborated with the Financial Supervisory Service to publish a guidebook titled “Seven Cases of Crypto-Linked Investment Scams”, forming the basis for age- and audience-specific prevention programs currently underway.
DAXA’s Executive Vice Chairman Kim Jae-jin stated, “As people of all ages participate in the digital asset market, it’s essential to offer customized, age-appropriate protection strategies. We will continue to expand education and prevention content to help every generation engage safely in crypto investing.”
DAXA’s proactive efforts go beyond formal regulation and signal a shift toward direct, on-the-ground investor protection. With practical education and tangible materials, the alliance is building a new standard for user safety in the evolving digital asset space.
